Redleaf Breakfast Roundtable


Building brands in the Private Rented Sector

Redleaf Breakfast Roundtable

Renting was once often considered a temporary solution for students and young professionals, but people are now spending an average of 12 years in rented accommodation.

Developers and investors are responding to this through a growing number of build-to-rent schemes. But as people’s attitudes towards rented living have evolved, so has the private rented sector.

This roundtable event will aim to explore themes such as:

  • Why is a strong brand important for a PRS scheme?
  • What roles do architecture, marketing and ongoing management play in building a brand in this sector and what is the relative importance of each?
  • Are people living in PRS schemes because they have to or because they want to?
  • What's the market demographic for PRS schemes generally and how do you engage with the relevant audience?
  • What’s happening in the sector that is particularly innovative?

About the panel

John Kenny, Chief Operating Officer, Grainger.                                                                 

John joined Grainger earlier this year to support the UK's largest listed specialist residential landlord's private rented sector growth strategy. He was previously COO at Liberty Living, one of the UK’s largest student housing providers.

Lesley Roberts, Partner, Build to Rent, Allsop.

Lesley is a well-known build to rent specialist in the residential investment market and has been heavily involved in the evolution of build to rent in the UK. With over 12 years of UK PRS experience, her expertise incorporates all facets of large-scale residential portfolio performance including product and service (brand) proposition, product suitability, design, lettings, management, operations and strategic asset management.

Alastair Carmichael, Head of Real Estate Finance & PRS Lead, GVA.                         

Alastair heads up GVA’s Real Estate Finance team, and jointly leads GVA’s PRS team and has been involved in schemes with a total valuation in excess of £1.5bn. Alastair is a Chartered Accountant and is authorised by the Financial Conduct Authority to provide real estate investment advice.  

Matt Hutchinson, Communications Director, SpareRoom.

Matt has been SpareRoom's media spokesperson since 2007 and regularly provides comment and opinion on renting, sharing and housing for the UK and US media. He spearheaded SpareRoom's six-year Raise the Roof campaign, which led directly to the UK government encouraging more homeowners to rent out their empty bedrooms to combat the housing crisis.

Charlotte Steedman, Founder of Conductor.

Charlotte is an experienced marketing professional providing marketing solutions for real estate developers across all asset classes with a focus on residential, including PRS/build to rent and Later Living. Prior to founding strategic marketing consultancy Conductor in 2014, Charlotte held senior positions in high profile real estate businesses and has been responsible for the marketing strategy and delivery of some of London’s most notable developments.


Event details

31st October 2017

8am (8.30am-9.30am round table debate)

The Shard

Level 24/25

SE1 9SG (Google Maps link)


Please RSVP to this email or confirm with Rishi Banerjee on 0207 382 4761 or