Redleaf bolsters FinTech roster with Currencies Direct win


Redleaf bolsters FinTech roster with Currencies Direct win

Redleaf Communications has been appointed by leading FX provider Currencies Direct to run its PR in the UK, the latest in a string of FinTech client wins.

Currencies Direct offers expert service to clients making and receiving overseas payments, underpinned by cutting-edge technology.  Established in 1996, Currencies Direct now has more than 350,000 registered customers and employs over 450 employees in 23 offices across the globe. It offers a range of currency tools and provides money transfers in 120 different currencies, as well as bespoke forward and hedging options.

The leadership team at Currencies Direct has ambitious strategic plans and is looking to grow its market share in the UK SME space. Redleaf was appointed following a successful three-way pitch process.

Brian Harris, Chief Product Officer, Currencies Direct, commented:

“British businesses trading overseas are facing unprecedented challenges and our team of experts is well-placed to assist business owners on their currency strategy. Our experienced team, combined with our market-leading technology puts us in a strong position for growth. We are looking forward to working with the Redleaf team as we build our presence in the SME space.

We were extremely impressed by Redleaf’s strategic recommendations for our business and their extensive experience in our sector.”

Sally Walton, Director, Redleaf Communications, commented:

“It’s a very interesting time for the FinTech space and we are seeing some impressive players come forward. Currencies Direct has a great business model combining cutting-edge technology with real experts and we are very excited about working with them. This is a key win for the team here as we continue to build up our specialist FinTech offering.”