In the context of business communication, crowdsourcing is the process of soliciting opinions, ideas or content from a large group of people, in particular from an online community.


Companies are now turning to crowdsourcing techniques to engage productively with their customers – gaining a deeper understanding of their views, needs and expectations and, once armed with this insight, refining their products, services and value propositions.

We have devised and implemented crowdsourcing campaigns for a number of clients, whose entire portfolio of communication has benefited from the insights thus gleaned.